Filming

Principal photography began on April 25, 2011, in Albuquerque, New Mexico. In June, stuntman Jeremy Fitzgerald injured his head while attempting a stunt involving a 30-foot fall from a building after getting hit by an arrow. A Marvel spokesperson later told TMZ.com that despite the injury, Fitzgerald recovered and continued working on set.Production relocated to Cleveland, Ohio in August 2011, where filming transpired over a period of four weeks. The city's East 9th Street was chosen as a double for New York City's 42nd Street to be used in climactic battle scenes. Army Reserve soldiers assigned to the Columbus, Ohio-based 391st Military Police Battalion provided background action during the battle scenes in Cleveland. Staff Sergeant Michael T. Landis stated the use of real soldiers made the scenes more realistic and helped portray the military in a more positive light.
 Filming also took place in the large vacuum chamber at the NASA Plum Brook Station near Sandusky, Ohio. The station's Space Power Facility was used to portray a S.H.I.E.L.D. research facility. A series of explosions were filmed at the Chevrolet powertrain plant in Parma, Ohioas part of the battle sequence that began in Cleveland. Scenes from the film were also shot on Public Square and the Detroit–Superior Bridge. Public Square's southwest quadrant was turned into Stuttgart, Germany, for filming.

Principal photography concluded in New York City, where filming occurred over two days. Filming locations in New York City included Park Avenue andCentral Park. For scenes taking place in Manhattan, visual effects supervisor Jake Morrison shot aerial footage for over three days to use as background plates, elaborating that his main objective was to "get as much aerial work in as possible for the audience to see the big expanses, the wide establishing shots, while also making sure that the effects work doesn't look too computer generated". "We're getting much better at making entirely computer-generated environments," Morrison explained, "but there is no substitute for starting with a real image and adding what you need."

Cinematographer Seamus McGarvey stated that he composed the frame with an 1.85:1 aspect ratio to cope with the varying heights of the main characters, explaining that "shooting 1.85:1 is kind of unusual for an epic film like this, but we needed the height in the screen to be able to frame in all the characters like Hulk, Captain America and Black Widow, who is much smaller. We had to give them all precedence and width within the frame. Also, Joss [Whedon] knew the final battle sequence was going to be this extravaganza in Manhattan, so the height and vertical scale of the buildings was going to be really important." The film was McGarvey's first venture shooting with a digital camera, the Arri Alexa. The Canon EOS 5D Mark II and Canon EOS 7D digital SLR cameras were used for some shots, and high-speed shots were captured on 35 mm film with the Arriflex 435. About his visual approach, McGarvey remarked, "Joss and I were keen on having a very visceral and naturalistic quality to the image. We wanted this to feel immersive and did not want a 'comic book look' that might distance an audience with the engagement of the film. We moved the camera a lot on Steadicam, cranes and on dollies to create kinetic images; and we chose angles that were dramatic, like low angles for heroic imagery."

Development

Avi Arad, the CEO of Marvel Studios, first announced plans to develop the film in April 2005, after Marvel Enterprises declared independence by allying with Merrill Lynch to produce a slate of films that would be distributed by Paramount Pictures.Marvel discussed their plans in a brief presentation to Wall Street analysts; the studio's intention was to release individual films for the main characters—to establish their identities and familiarize audiences with them—before merging the characters together in a crossover film. Screenwriter Zak Penn, who wrote The Incredible Hulk (2008), was hired by Marvel Studios to write the film in June 2007.
Casting began in October 2008 with Downey's signing. Though Don Cheadle was also reported to be reprising his Iron Man 2 role of War Machine for The Avengers, he later stated that he did not think the character would appear in the film. At the same time, two major prospects occurred for Marvel; Jon Favreau was brought in as an executive producer for the film, and the company signed a long-term lease with Raleigh Studios to produce three other big-budget films—Iron Man 2, Thor (2011), and Captain America: The First Avenger (2011)—at their Manhattan Beach.
In March, it was reported that Penn had completed the first draft of the script, and that Marvel editor-in-chief Joe Quesada and Avengers comic-book writer Brian Michael Bend is had received copies. Also in March, Chris Evans accepted an offer to play Captain America in three films including The Avengers. In April 2010, Variety reported that Joss Whedon was close to completing a deal to direct the film, and to rework Penn's script.

What Avengers is about?

Avengers the movie is based on marvel comic book Avengers created by writer-editor Stan Lee and artist/co-plotter Jack Kirby, following the trend of super-hero teams after the success of DC Comics' Justice League of America.

The Asgardian Loki encounters the Other, the leader of an extraterrestrial race known as the Chitauri. In exchange for retrieving the Tesseract, a powerful energy source of unknown potential, the Other promises Loki an army with which he can subjugate Earth. Nick Fury, director of the espionage agency S.H.I.E.L.D., and his lieutenant Agent Maria Hill arrive at a remote research facility during an evacuation, where physicist Dr. Erik Selvig is leading a research team experimenting on the Tesseract. Agent Phil Coulson explains that the object has begun radiating an unusual form of energy. The Tesseract suddenly activates and opens a wormhole, allowing Loki to reach Earth. Loki takes the Tesseract and uses his scepter to enslave Selvig and several agents, including Clint Barton, to aid him in his getaway.
In response to the attack, Fury reactivates the "Avengers Initiative". Agent Natasha Romanoff is sent to Calcutta to recruit Dr. Bruce Banner to trace the Tesseract through its gamma radiation emissions. Coulson visits Tony Stark to have him review Selvig's research, and Fury approaches Steve Rogers with an assignment to retrieve the Tesseract. In Stuttgart, Barton steals iridium needed to stabilize the Tesseract's power while Loki causes a distraction, leading to a confrontation with Rogers, Stark, and Romanoff that ends with Loki's surrender. While Loki is being escorted to S.H.I.E.L.D., Thor, his adoptive brother, arrives and frees him, hoping to convince him to abandon his plan and return to Asgard. After a confrontation with Stark and Rogers, Thor agrees to take Loki to S.H.I.E.L.D.'s flying aircraft carrier, the Helicarrier. There Loki is imprisoned while scientists Banner and Stark attempt to locate the Tesseract.
The Avengers become divided, both over how to approach Loki and the revelation that S.H.I.E.L.D. plans to harness the Tesseract to develop weapons as a deterrent against hostile extraterrestrials. As the group argues, Barton and Loki's other possessed agents attack the Helicarrier, disabling its engines in flight and causing Banner to transform into the Hulk. Stark and Rogers try to restart the damaged engine, and Thor attempts to stop the Hulk's rampage. Romanoff fights Barton, and knocks him unconscious, breaking Loki's mind control. Loki escapes after killing Coulson and ejecting Thor from the airship, while the Hulk falls to the ground after attacking a S.H.I.E.L.D. fighter jet. Fury uses Coulson's death to motivate the Avengers into working as a team. Stark and Rogers realize that for Loki, simply defeating them will not be enough; he needs to overpower them publicly to validate himself as ruler of Earth. Loki uses the Tesseract, in conjunction with a device Selvig built, to open a wormhole above Stark Tower to the Chitauri fleet in space, launching his invasion.
The Avengers rally in defense of New York City, the wormhole's location, but quickly realize they will be overwhelmed as wave after wave of Chitauri descend upon Earth. Banner arrives and transforms into the Hulk, and together he, Rogers, Stark, Thor, Barton and Romanoff battle the Chitauri while evacuating civilians. The Hulk finds Loki and beats him into submission. Romanoff makes her way to the wormhole generator, where Selvig, freed of Loki's control, reveals that Loki's scepter can be used to close the wormhole. Meanwhile, Fury's superiors attempt to end the invasion by launching a nuclear missile at Manhattan. Stark intercepts the missile and takes it through the wormhole toward the Chitauri fleet. The missile detonates, destroying the Chitauri's mothership and disabling their forces on Earth. Stark's suit runs out of power, and he falls back through the wormhole just as Romanoff closes it. Stark goes into freefall, but the Hulk saves him from crashing to the ground. In the aftermath, Thor returns Loki and the Tesseract to Asgard. Fury expresses confidence that the Avengers will return if and when they are needed.

Introduction

The Avengers (2012 film)

The Avengers 2012: film case study

The Avengers, is a 2012 American superhero film produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, based on the Marvel Comics superhero team of the same name. It is the sixth installment in the Marvel Cinematic Universe. The film is written and directed by Joss Whedon and features an ensemble cast including Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Clark Gregg, Cobie Smulders, Stellan Skarsgård and Samuel L. Jackson. In the film, Nick Fury, director of the peacekeeping organization S.H.I.E.L.D., recruits Iron Man, Captain America, the Hulk, and Thor to form a team that must stop Thor's adoptive brother Loki from subjugating Earth.

 The film's development began when Marvel Studios received a loan from Merrill Lynch in April 2005. After the success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011. With the signing of Johansson in March 2009, the film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the original screenplay by Zak Penn. Production began in April 2011 in Albuquerque, New Mexico, before moving to Cleveland, Ohio, in August and New York City in September. The film was converted to 3D in post-production.